:: Summary of Survey Findings for Mission Foods World Netball Championships 20115-09-2011
Background
The survey of the Mission Foods World Netball Championships (WNC) was commissioned by SSC as part of our KPI requirements. A professional agency, Degree Census Consultancy conducted the entire survey.
A brief summary of the results follows:
1) Overall Experience of WNC (% satisfied and very satisfied)
|
|
|
Locals |
Tourists |
Participants |
|
1 |
Overall satisfaction with WNC |
72% |
78% |
96% |
|
2 |
Event has positive impact on development of netball in SG |
85% |
90% |
n/a |
|
3 |
Event has contributed to SG being a sporting nation |
86% |
91% |
100% |
|
4 |
The experience is worth more than the price I paid |
75% |
86% |
100% |
|
5 |
Prefer WNC2011 to other international netball events |
58%* |
75% |
68% |
|
6 |
Event was well organised and well managed |
78% |
90% |
100% |
|
7 |
Satisfaction with Staff, Atmosphere and MC |
81% |
89% |
93% |
|
8 |
Satisfaction with Merchandise (aimed at Tourist market) |
56% |
84% |
50% |
|
9 |
Satisfaction with Food (controlled by Indoor Stadium) |
45% |
80% |
56% |
*Most locals had not been to another major international before.
2) Impact of WNC on Locals (note that about 50% of locals surveyed (n=1,005) had never been to a netball international event before).
|
|
Question |
Locals |
|
1 |
Will watch another match of this event |
90% |
|
2 |
Will watch other netball events in SG |
86% |
|
3 |
Will recommend to my family and friends |
81% |
3) Awareness of WNC Advertising Campaign
|
|
Question |
Locals |
Tourists |
|
1 |
Saw the ads in MRT station, Lampposts and Buses |
93% |
96% |
|
2 |
Liked the ad |
67% |
78% |
|
3 |
Aware that Mission is the title sponsor |
90% |
92% |
2 September 2011