Posted 01 Oct 2018
London, 26th September 2018 - Lagardère Sports today announced it has signed an exclusive media rights deal with the International Netball Federation (INF). As the first agency to ever represent the INF it will commercialise and distribute international media rights from 2018 to 2023, beginning with the 2019 World Cup in Liverpool next July.
The agreement also includes the 2023 World Cup – as well as Fast5 tournaments, the Youth World Cup and World Cup qualifiers.
Nikolaus Von Doetinchem, Executive Vice President – Media, Lagardère Sports said: “With the increasing impact of women’s sports and particularly the success Netball has seen over the last few years, it’s the perfect time to begin commercialising the INF’s media rights. Thanks to recent, high-profile Netball performances, such as England’s dramatic win at the 2018 Gold Coast Commonwealth Games, interest in the sport has never been higher and we’re looking forward to providing fans with more of the action from the court.
We’re delighted to be working with the INF at such an exciting time to build the global visibility of the sport whilst maximising value for our partner and Netball fans across the world.”
Clare Briegal, Chief Executive Officer, INF said:
“We are excited about our new partnership with Lagardère Sports; together we will build the profile of netball, promote our fantastic role models and thrilling world class events. We look forward to building stronger relationships with broadcasters and delivering enhanced value for our sponsors and partners around the globe. Netball World Cup LIVERPOOL 2019 is less than a year away and provides the perfect launching point for this exciting new collaboration.”
About Lagardère Sports
Lagardère Sports is a leading sport marketing agency, with a global network of local experts dedicated to delivering innovative solutions that meet our clients’ needs. We believe sport inspires emotions and passion that are essential to enrich people’s lives and generate powerful collective experiences. At Lagardère Sports, we dedicate our expertise and passion to provide our clients with privileged access to the infinite opportunities of sports. Lagardère Sports is part of Lagardère Sports and Entertainment, a company with more than 1,600 employees worldwide and 50 years of experience.
Over 20 million people play netball around the world, in more than 80 countries. The International Netball Federation (INF) is the sole, internationally recognised, governing body for netball, affiliated to GAISF, the International World Games Association and the Association of Recognised International Sports Federations. Currently, 73 National Netball Associations are affiliated to the INF, grouped into five Regions - Africa, Asia, Americas, Europe and Oceania - each with a respective Regional Federation.
The Netball World Cup is the world’s most prestigious netball competition and takes place from 12-21 July 2019 at the ACC Liverpool campus – home to BT Convention Centre, Echo Arena and Exhibition Centre Liverpool. The tournament will feature 16 of the top teams in the world at an exciting time of unprecedented growth for women’s sport and netball in the UK and around the world.
The event is organised and promoted by Netball World Cup 2019 Limited, a wholly owned subsidiary of England Netball, who were granted the rights to host the event by the International Netball Federation in 2015. The Host Broadcaster for the NWC2019 will be announced shortly by NWC2019.
Head of Communications INF